– New Patent Granted in US for Method and System for Wireless Message-Based Advertising
TORONTO, Aug. 20, 2014 /CNW/ – Sprylogics International Corp. (“Sprylogics” or the “Company”) (TSXV: SPY), a technology provider of local mobile search and messaging solutions for consumers and businesses is pleased to announce that it has bolstered its Patent Portfolio with the recent grant of a new patent in the United States for a “Method and System for Wireless Message-Based Advertising.”
United States Patent No. 8,797,906 B2 was granted on August 5, 2014, and it is described as follows:
Systems and methods for message-based advertising in a wireless communications network are described. A digital message is contained in a data packet set in transit from a terminal of a sender to a terminal of a recipient. At least one of the terminals is implemented as a mobile telephone. The digital message is received through a network connection. A processor determines a context for the digital message and matches the message context to content of advertisements stored in an advertisement database in order to identify at least one relevant advertisement. The data packet set is transmitted to the terminal of the recipient. A processor retrieves the relevant advertisement(s) from the advertisement database and generates a confirmation message containing a delivery status of the data packet set. The confirmation message includes the relevant advertisement and is transmitted to the terminal of the sender.
“This US patent continues to strengthen our IP portfolio particularly in the United States where wireless message-based advertising is showing significant traction,” said Marvin Igelman, CEO of Sprylogics.
That brings the number of patents granted to the Company to 12, some of which are granted in multiple jurisdictions (as announced and detailed in a press release on August 11, 2014).
Sprylogics International Corp. enables telecom operators, messaging and mobile application providers to introduce new revenue streams into their apps with its “Poynt-Enabled” SDK. “Poynt-Enabled” brings monetization related to the user’s search intent, while increasing loyalty, engagement and usage activity levels. Sprylogics semantically aggregates and distributes useful local content by making it searchable via its patented geographical and contextual targeting technology.
Sprylogics also markets Poynt; an award winning, all-in-one mobile local search App that has garnered over 20 million downloads. Both products have a common focus on enhancing the mobile user experience, enabling users to do more “without leaving the app,” while monetizing via local search results and transactions.
Visit www.sprylogics.com, or follow @poynt on Twitter. Download the Poynt App on your smartphone at http://m.poynt.com.
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SOURCE Sprylogics International Corp.